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Master Data Management and Customer Data

Master Data Management and Customer Data Integration for a Global Enterprise by Alex Berson, Larry Dubov

Master Data Management and Customer Data Integration for a Global Enterprise



Download Master Data Management and Customer Data Integration for a Global Enterprise




Master Data Management and Customer Data Integration for a Global Enterprise Alex Berson, Larry Dubov ebook
Page: 434
Format: pdf
ISBN: 0072263490, 9780072263497
Publisher: McGraw-Hill Osborne Media


IBM Adds A Leading Customer Data Integration/MDM Pioneer To Its Master Information Management Arsenal. Ever wonder why you're hearing more and more about master data management? CRM's real truth requires enterprises to clean up -- reorganize -- customer information with data integration solutions, Web-services technology that integrates data applications. MDM came out of two unrelated enterprise applications. Also, as the enterprises are getting global presence, there are requirements for strong localization, support for multiple languages, currencies and units-of-measure. What is Master Data Management (MDM)? Simply put, organizations need to integrate information across the enterprise. My journey of Master Data Management started with a retail customer who was using MDM for Product Information Management (PIM). By R "Ray" Wang on February 3, 2010. The first was Customer Data Integration (CDI), which dealt with data for a customer/vendor/party/account. Establishing one master data repository for product data required consolidating and integrating data from other systems to provide a single view of product master. This paper covers the essence of Master Data Management for customer information in financial enterprises, business drivers, reference architecture for Customer MDM and key criteria for customer data integration (CDI) tool selection. This growth, however, is being hindered by uncertainty on the part of enterprises as they look to understand the cultural changes associated with using CDI and comprehend how it fits into master data management (MDM).

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